5 Billion Viewers, 1 Goal: How Cru is Mobilizing 100k Believers for World Cup 2026

As the world prepares for the 2026 FIFA World Cup, a massive movement is brewing behind the scenes—one that aims for a victory far greater than any trophy. With an estimated five billion viewers expected to tune in next month, Cru has launched a national initiative called "Victory Beyond the Cup" to turn this global sporting event into a historic moment for the Gospel.

Turning Watch Parties into Mission Fields

The initiative isn't just for those attending games in host cities like Los Angeles or Miami. Cru, in partnership with the Fellowship of Christian Athletes (FCA), Alpha USA, and I Am Second, is on a mission to equip 100,000 individuals and 10,000 churches to use the tournament as "neutral ground" for faith conversations.

“The opportunity for Gospel impact is too large to miss,” says Heather Reddy, executive director of Victory Beyond the Cup. “Our hope is that we will see a lasting change, one that persists long after the winner is crowned.”

Get Your Free "Hosting Kit"

To make it easy for anyone to participate, the initiative is providing free physical and digital hosting kits. Whether you are hosting a neighborhood watch party or a church event, these kits include:

• Conversation Starters: Practical ways to bridge soccer and faith.

• Global Recipes: Food ideas from participating countries to celebrate diversity.

• Prayer Cards: Focused requests for the nations playing.

• Multi-language Support: Kits are available in English, Spanish, French, and Portuguese.

Join the Digital Community

Participants can also connect via Mighty Networks, an online community designed to share stories and strategies from across the country as the tournament unfolds.

Ready to get in the game? Visit VictoryBeyondtheCup.com to claim your kit and learn how your church can get involved.